Wednesday, December 28, 2005

Turkey launches campaign to improve reputation

Oliver Stone may have apologised a year ago for having “overdramatised” Midnight Express, the film director’s 1978 film about an American abused in a Turkish prison, but the violent imagery still haunts the world’s view of Turkey and the portrayal continues to upset Turks.

If Umit Boyner gets her way, however, foreign perceptions could change.

Tusiad, the association for Turkey’s largest companies, has asked the articulate and passionate retail executive to spearhead a 10-year campaign to transform the country’s image in Europe by convincing people to look beyond old stereotypes..

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